So you have an Etsy store and you want to run Facebook ads? Read this first.
Do you have a thriving Etsy store and are selling your ecommerce products like mad? That’s awesome! Being a successful Etsy store owner validates your proof of concept and proves that you have a good thing going. However, have you ever stopped to think how exclusively selling on Etsy could be seriously limiting your growth potential? Read on to learn more….
Like any ecommerce business owner, you know you should add in some paid advertising to drive new traffic to your products and have probably thought about utilizing Facebook ads (hence why you’re reading this). ;)
Did you know that it’s a BIG mistake to start running Facebook ads and send paid traffic to your Etsy store? This might seem counterintuitive, but let me explain.
Rather than send traffic to Etsy (which you don’t own), you should instead create your OWN Shopify store. The main reason you must do this is because you can't track or optimize your ads when sending traffic to a site you don't own. The good news is, with your own Shopify store, you can!
But don't just dive deep into Facebook ads after creating your site! You'll need to optimize your site FIRST so that it converts traffic well. If your new site is below a 1% conversion rate, you'll need to spend time optimizing your store for conversions before you invest a lot into FB ads. Trust us- it won't matter how much ready-to-buy traffic comes to your site, if your conversion rate is low, you're not going to make much money as many of those qualified buyers will simply not convert. This is a huge mistake and one that is avoidable with the right strategy.
If you want a more detailed explanation regarding the nuance of site metrics (because there IS nuance to all of this!), check out this video: Nuance with AOV, LTV and conversion rates with Facebook ads.
For additional information on the importance of having a strong foundation site-side before diving deeply into Facebook advertising, watch this popular video: Facebook Ads Won’t Fix Your Business If Your Website Foundation Is Broken.
The good news is, while you're working on optimizing your site, you CAN start to run ads on your own at a light/starter budget. Here’s the reality: you can’t profitably run ads to a new Shopify store website that has not yet fully dialed in their foundation. After running Facebook ads for clients for over 7 years now, we’ve seen that far too many businesses incorrectly believe that Facebook advertising is the missing piece to their business, instead of addressing issues on their site or ensuring their site foundation is built properly from the beginning. It’s important before you begin advertising on Facebook to recognize that Facebook ads are meant to complement and amplify an already working system. This is why when you transfer your ecommerce store from Etsy to Shopify, you must realize it will take time to get your Shopify site established. Once you do, the sky is truly the limit with Facebook advertising!
Don't know how to or where to start?? We got you covered with the Facebook side of things! We take the guesswork out of running a successful FB ad campaign with our affordable High ROAS Facebook Ads Bundle.
After generating over $35M in revenue for our clients via FB ads, we know a thing or two about how to run ads that generate high ROAS and allow Shopify stores to scale.