Blog
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Why You Can’t Expect Guarantees in Business
Launching a Facebook ad campaign for your store can seem like a big investment. Have you been burned by a previous advertising/marketing agency and find yourself determined to have a “guarantee” before moving forward with a new agency? Truth bomb: You can’t expect guarantees in business. If you think you can, you’re in for a rude awakening... -
Should We Run FB Ads As a New Shopify Store?
Find out what metrics play a major role in any online site’s marketing success. If you are a new online store owner, you want to read this. -
How to navigate the iOS14 update and Facebook ads when you’re trying to scale a pet or pet-related products Shopify store
Are you as nervous about the iOS14 update as your dog when the Fedex man rings the doorbell? Don’t panic! Although it may seem like it, this is not the Facebook-apocalypse. Have you heard about this update swirling around your biz owner social circles, but aren’t even clear what it really is? Let’s start with the basics...what is all this talk about iOS14 and why should you care? -
Think that selling out of products on your Shopify site is a good thing? Think again.
When you sell out of products in your Shopify store or your items are on backorder, your website conversion rate inevitably drops. A lower conversion rate signals that your website is STRUGGLING to convert potential customers, which is never good. -
So you have an Etsy store and you want to run Facebook ads? Read this first.
Do you have a thriving Etsy store and are selling your ecommerce products like mad? That’s awesome! Being a successful Etsy store owner validates your proof of concept and proves that you have a good thing going. However, have you ever stopped to think how exclusively selling on Etsy could be seriously limiting your growth potential? Read on to learn more….
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Boundaries in Business: Why Healthy Boundaries Are No Longer Just For Personal Relationships
Ah, boundaries. A sometimes uncomfortable, but absolutely necessary part of ANY healthy relationship. Those without proper boundaries will often find themselves becoming bitter, burnt out, or simply having no energy left at the end of the day for what and who matters the most to them. -
We’re A Startup. Will You Work With Us?
It can be a tricky situation when you are not quite ready for an expert FB ads team to take over and scale your ads. You may WANT to scale and THINK you're ready, but you're really only ready to scale if you have a strong foundation in place, site-side. -
Facebook Ads Won't Fix Your Business If Your Website Foundation Is Broken
Facebook ads won't fix your business if your website foundation is broken. But even smart businesses owners incorrectly think that Facebook ads will be the fix and they end up wasting thousands of dollars on this mistake. In fact, it took us YEARS to fully understand this concept and the nuance of it all. -
Nuances with AOV, LTV and Conversion Rates With Facebook Ads
Why didn't ALL the campaigns I worked on bring in high ROAS? What exactly was the difference between these campaigns that got great results and ones that didn't? -
What Should My Budget Be For Facebook Ads?
How much should you spend on ads?The short answer? It depends, but usually at least $2k/month for 2-4 months. We recommend allocating at least $20... -
Why Brand Guidelines Are Imperative For Facebook Advertising Success
Every advertiser has been asked these questions before: “What are brand guidelines?” and, “Do we REALLY need them for our online store to be suc... -
What the Apple iOS Privacy Change Means for Digital Advertisers
👋 Did you hear about the BIG new Apple iOS 14 update coming soon in early 2021? In a nutshell, Apple will soon ask users after this update if they...
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