What is retargeting and why you need to do it in your ad campaign

Did you know that warm audiences are always going to be more likely to inquire about your services (i.e. become leads) or buy from you? Warm audiences are the lowest hanging fruit when it comes to conversion (for leads or purchases). If you haven't added any retargeting of warm audiences in your Facebook ad campaign, give it a try! Start small with just retargeting people who like your Facebook page or all website visitors (via the Facebook pixel). You might be surprised at how much lower your cost per lead or cost per purchase plummets.
Retargeting in itself is pretty straightforward and it's a simple trick to help boost performance, but there are still plenty of different approaches and strategies that can aid your retargeting efforts even further, to help you find wild success.
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