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Business stalling? Is it because of little traffic to your website or are you struggling to convert potential customers? Gone are the days where print marketing and a good brick and mortar location will bring in good business. Everything is online and so you must strategically position your business digitally in order to attract new customers. When you're struggling to get new customers in 2019, here are 5 things to try yourself:
1. Do you have testimonials and case studies?
Social proof is everything. If you have happy customers who've written you reviews on Google, Facebook, Thumbtack, etc, make sure you embed those directly on your website or copy/paste them into the site. People want to see the results you've provided and that you have happy customers.
2. Check your conversion rate.
If your website isn't converting leads or customers well, that's likely your biggest problem. It doesn't matter how much traffic you send, a low converting site won't get you the results you want. While there are certain standards to follow in marketing, testing is essential to getting the results you want and need, especially when it comes to your website that people are visiting. Using a software like Unbounce or Clickfunnels will allow you to split or A/B test aspects of pages you want to improve. We use either Unbounce or Clickfunnels in almost every one of our campaigns in order to improve conversion rates. In fact, we were able to increase a landing page conversion rate of 10% to well above 60% with the help of A/B testing with Clickfunnels!
3. Check your introductory offer.
Is it exciting enough? Is it free or very discounted? If you have a boring introductory offer that your target customer doesn't want or -- worse -- there's no promotion for first-time customers, it's time to re-evaluate. Your introductory service or product should be discounted or free in order to attract new customers. The goal isn't necessarily to make a profit with new customers, but you will over time if your retention is good to great. For example, if your service is $50 and most customers pay that 2x/month for 12 months, that's a profit of $1200 for the year. If you discount that first service to just $25, or even $50, for new customers and 50% of new customers turn into long-term customers, the discounted service will barely make a dent in your profit. Think of it as advertising costs.
4. Are you texting?
People no longer want to chat on the phone today. They want to text! If you haven't already added texting into your business -- whether it's confirming appointments, getting in touch with leads, or sending promotion reminders -- you're missing out on a major opportunity. Just by adding in texting alone, our clients have seen at least a 15% increase for their conversion rates.
5. Try advertising yourself.
I'll be honest with you, advertising is far from easy, but online advertising has made it much more accessible for all type of business' (big and small). With Facebook advertising, you can get your feet wet with just $5/day of highly-targeted traffic to your website.
Have you ever had your Facebook ad account analyzed by an expert to see what's working, what's not and to advise you on the BEST next steps to take in order to optimize your campaign?
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