I used to focus exclusively on organic traffic before Facebook ads. But let me tell you: that takes time and a lot of patience! I spent years perfecting social media strategy in order for my clients to display a solid following and engaged audience but I kept hearing the same thing over and over: I want more traffic, more page likes, more people following….and I want it faster! And I totally understand why they wanted that. Don’t we all want more overall business fast?
The thing these clients didn’t understand was that non-paid social media marketing is a very long-term strategy. It is just a part of the path for bringing in more business overall. Lead nurturing is the process of establishing trust and a relationship with a potential customer, and, for the most part, social media marketing is a form of lead nurturing. Communicating consistently with your audience over social media will show them who you are, what you offer, why you’re an expert in this field, and why your business is the one for them.
Don’t get me wrong, there are certainly helpful and easy ways to generate buzz, interest and a solid following without paid traffic but it is most likely NOT realistically going to bring in the amount of traffic you want quickly. And that’s where Facebook advertising comes in!
So, what’s so special about Facebook advertising?
1) Targeting options: You can really narrow in on getting your message to the rightpeople. Plus, using custom audiences and lookalike audiences are completely mind-blowing once you learn about how to use them!
2) Everything is trackable: You can clearly see the ROI (return on investment) and see what’s clearly working and what’s not.
3) There are options for everyone: Whatever your goal, you can make Facebook ads work for your business. You can advertise for page likes, event responses, an increase in website traffic, for website visitors taking a certain action on your site and more.
There are over 1.7 BILLION active users on Facebook today and over 4 MILLION brands are advertising to them. That not only means everyone and their mother is on Facebook, but that businesses — large and small — are taking advantage of this platform to get in front of them. As should you! Seriously…those numbers alone are eye opening to the potential that’s in this advertising platform.
Well, if you’re reading this, then you’re probably an eager and savvy business owner who wants to be one of those 4 million advertisers. Have you been on the fence about whether or not you should hire a professional Facebook agency to manage your ad campaign? Find out the 7 ESSENTIAL questions you should ask before choosing a Facebook advertising agency.
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