When a couple gets engaged, one of the first things they can’t wait to do is change their relationship status to “engaged” on Facebook. So how can any wedding vendor use this #1 social network to attract more of these newly engaged couples to their business?
Post consistently
To remain relevant and in touch with your customers and potential customers, make sure you post regularly. If your page shows posts only once per month or even less frequently, any page visitor will think you’re not really in business or that interested in staying in touch with past or current customers.
Highlight your work
For any type of wedding vendor -- where you’re a photographer, planner, florist, caterer, hairstylist, etc. -- featuring a specific wedding on your blog and then posting it to Facebook is a great strategy for showcasing your work and what makes your services stand out. This is a way to display some of your most recent work and for potential clients of yours to point out what they might want to integrate in their own wedding.
Social proof
Do any of your former clients or customers like your page on Facebook? Feel free to reach out to them and specifically ask them to review your business page. This works very well if their wedding was recent and you’re still fresh in their mind, but it can also work by sending an email to touch base a few months afterwards.
Promote a special offer
Now that your page is up to speed, it's time to think about how you can attract or incentivize a future client to begin communicating with you regarding your wedding services. Is there a bonus, promo code, giveaway, freebie or guide that you can offer your Facebook audience? Here are some ideas:
Book more consultations
The saying “you have to spend money to make money” is true, but only if you do it wisely. Well, Facebook advertising is the wise way to do this. Why? Facebook allows you to target engaged couples! Plus, by learning a few key strategies for how to use Facebook advertising effectively, you can get your services in front of local engaged individuals with your special offer and start booking consultations today. Think about it this way: you spend $25 to bring in 5 interested engaged couples, 2 schedule a consultation and you end up converting 1 of those engaged couples into a sale. If that sale is worth $350, then you made a profit of $325! Totally worth it, eh?
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