If you are an ecommerce business owner trying to crack Facebook and IG ads for your online business, you will want to check out these TOP 3 social media advertising secrets that we use to make our clients MORE money.
Secret #1: Retargeting
Retargeting is an essential part of Facebook and Instagram advertising and something you should absolutely be using in your campaigns. Retargeting basically means you show your ads in front of an audience that already knows you, aka a "warm audience" or as seasoned ad experts call it, “the lowest hanging fruit.” This audience could be people who've been on your site, your Facebook page followers, past customers, email list subscribers, and so much more. Facebook has incredible tools that allow you to create custom warm audiences easily, allowing you to convert them faster.
Secret #2: Video Ads
Video ads are infamous for driving business and sales; on average people spend 5x more time watching videos on Facebook than they do looking at static images! It’s no surprise that videos can be VERY eye-catching and lead to more conversions.
If you only run ads with stock photos or product images, you are missing out on a HUGE opportunity to make your business more profitable and capture the attention of your target audience! Generally, videos perform best on mobile platforms and users move quickly, so it’s important to engage them immediately.
Another major benefit to video ads is their ability to raise social proof. Savvy marketers know that social proof is one of the BEST marketing tactics for easing the minds of worried customers. Video ads are a wonderful way to turn an interested viewer into a paying customer when they see the likes, loves, and comments on your video ads.
Secret #3: Getting a FB ad account analysis by EXPERTS
Lastly, the final and possibly best-kept secret to help you find wild success with your Facebook advertising campaign, is getting a Facebook Ad Account Analysis by the pros. The FASTEST way to scale your business' ROI quickly through FB or IG ads, is to first have experts analyze past results and share their recommendations. We specialize in Facebook advertising, day in and day out. Our team literally eats, drinks and sleeps Facebook advertising. Which means we can spot why your ads aren't working within minutes, versus what would take most business owners months or even years to discover. Our ad account analysis will give you the right direction, strategy and insights into how to effectively run Facebook ads for your ecommerce business, with clearly laid out, actionable steps.
Have you ever had your Facebook ad account analyzed by an expert to see what's working, what's not and to advise you on the BEST next steps to take in order to optimize your campaign?
STOP trying to figure out Facebook ads on your own and get a FREE Facebook Ads Review today!