Ever felt like running your ecommerce Shopify store is nothing more than a constant numbers game? Between understanding endless data reports and calculating conversion rates, it can start to feel like number crunching is all you do.
While knowing your numbers is certainly important, the most important aspect of ANY Shopify store’s success, is whether your browsers and website viewers are turning into actual paying customers (or conversions). There is no time like now to make sure you are doing everything you can to increase your Shopify store’s conversion rate.
Quick & Easy
In our fast-paced world, it’s important to make the process as EASY and fast as possible for the viewer to navigate. The average abandoned cart rate is a shocking 68%! Extra steps, pop-ups and pages to navigate are only going to deter your prospective customers from actually buying your product.
Optimal Product Page Design
Your product pages are the meat and potatoes of your entire shop. Without product pages, your website wouldn’t even be a shop, so it’s important to make sure your product pages are as polished as possible. Make sure that the most important information is clearly visible and that the viewer doesn’t have to dig around for the info they want to know.
Super Sharp Product Images
Stunning product photography is a no-brainer, and will make or break the success of your product pages. In addition, having a clear CTA (call-to-action) on your product page is a MUST. If your viewer cannot easily see WHERE to click to start the checkout process, you will lose many conversions.
Lastly, people love to see people. If you don’t have any imagery with people in the photos, consider having a professional photoshoot done with people modeling or interacting with the product you are selling in some capacity.
The Importance of Guest Checkout
We’ve all felt the anxiety of having to give too much info away and being leery of being spammed with too many emails that we don’t want. Offering a guest checkout option is a great way to reduce that fear for a first-time buyer, causing them to be more likely to go through with the purchase.
Fast & Free Shipping
Fast and (ideally), free, shipping is another fabulous way to give incentive for your viewer to convert into a buyer. We live in an instant-gratification society and the sooner they can get your product in their hands, the better! It’s also helpful to include a link to your FAQ page or your shipping and return policies on your checkout pages to reduce last-minute hesitations.
Offer A Wide Variety Of Payment Options
It may seem like a no-brainer, but the more payment options you provide, the EASIER it will be for your prospective new customer to pay. Accepting multiple credit cards, PayPal, Google Pay, Apple Pay and Amazon Pay will give your customers a MUCH higher likelihood of going through with the purchase and making you MORE money! One other important payment option that is often overlooked is offering financing options. This can be very appealing for higher ticket items, where the customer can’t afford the product outright, allowing them to pay for it in a series of monthly payments.
Well, there you have it! We are confident that if you apply the steps in this list of best tips, you will generate more traffic and increase your Shopify sales and conversions. Who doesn’t love making more money?!
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