Are you struggling to get in touch with leads? Don’t know why they’re impossible to get a hold of? Then you should definitely add texting into your lead generation efforts.
With some of our local service-based clients, their funnels often includes calling new leads on the phone after the lead submits a form on their website. Well, most of the time, these clients won’t get a hold of the leads immediately. This is for a few reasons: 1) most people don’t answer numbers they don’t know 2) most people no longer listen to voicemails and 3) most people don’t want to talk on the phone. While these businesses should still attempt to reach leads via calling, the solution to unresponsive leads is texting.
Today, everyone texts and it is often the preferred method of communication of all ages. How many times have you been in a public place where more than 75% of the people there are looking down at their phones? It’s probably pretty often! People no longer want to chat on the phone; they simply want to text.
Texting is preferred by so many because you can reply at your convenience, it’s less of a commitment and it’s incredibly fast/easy. So, why not give this a try with your business! When you add in texting to this type of funnel, you would be surprised at how many more responses you’ll get.
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