Eye catching images are not only important for a successful Facebook page post but also for advertisements. In fact, the image itself can be responsible for up to 75% of an ad’s success, so pick wisely! Select images that are relevant to your audience; step into their shoes and think about what you would pay attention to and why.
If you are a photographer, then this will be a no brainer for you! You most likely have an incredible collection of your own images to use for promotion. However, if you're not a photographer and you don't have any photos to use, check out the free stock photos available via search in Facebook ad manager.
TIP: Don’t pick Facebook blue for any overlay text or graphics on your post's or ad's image. It will blend with the background and your target audience will be much less likely to click on it!
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