Have you ever had a disappointing Facebook ad campaign launch in the past that ended poorly, and you didn’t know quite why? Perhaps you are gun-shy about trusting a professional Facebook advertising agency again because of it, or, perhaps you have never dove in to trying to utilize an expert Facebook ads team because of hesitations. Either way, read on to find out what steps you can take to ENSURE your Facebook campaign will start off on the right foot!
Trust the guidance of your professional agency
You hired your professional Facebook agency because you believe wholeheartedly that they know what they are doing! Even though it can be hard to let go of the reigns, (especially if you were personally running your ads solo before!), one of the #1 ways you can ensure success and profitability with your campaign is by trusting the expert. Typically agencies that focus on one specific area of expertise are just that: experts in their field. With that being said, we are big advocates for making sure you hire the right agency to manage your campaign. Find out the 7 ESSENTIAL questions you must ask before hiring a Facebook agency.
Communicate your goals
You went carefully through the task of finding the right agency for your needs; now it’s equally as important to make sure that you communicate your goals as clearly as possible. It is easy to assume that a Facebook ad expert can predict or assume your goals, but this is simply not true. In the same way that you are not a mind-reader, we can promise you, neither are they! The more thorough and specific you can be with your goals and wishes, the better the chances that they can deliver exactly what you are looking for. With that being said, make sure that you are on the same page with your agency in that your goals are realistic as well. It can be easy to get excited about launching a new campaign; we get it! Make sure that after clearly communicating your goals and aspirations to whomever you are working with, that you get a green light from them on the goal/timeline being feasible as well.
In the same token, timely communication is just as important as clear communication. The sooner you can respond to questions, the sooner your campaign can start making you even MORE money! Delays in response time from your team -- usually longer than 24 hours -- can negatively hinder your campaign’s success; this is one of the #1 reasons that Facebook campaigns may struggle early on!
Fill out a clear contract so you're on the same page
Any reputable agency will likely require that you fill out a contract before you begin working together on your Facebook campaign management. A contract is a wonderful tool to fall back on, should questions arise while you’re starting out, and it ensures that both parties are fully aware of expectations and requirements from the get-go!
Provide as much information as possible
The more information and content you can provide to your Facebook agency, the better chance of running at extremely profitable campaign. Unfortunately, filling out an incomplete customer avatar, and/or not providing the right content needed (logos, images, etc.), can majorly inhibit your campaign. Do your best to organize all of your info and have it ready to pass on to your agency before you sign your contract and launch your campaign. In this instance, it is better to err on the side of giving too much content, than not enough.
Give it time
Any long-term, truly successful Facebook campaign will always take a few months to test and optimize. This does NOT mean we will never see good results right away; however, Facebook advertising is a skilled science, not sheer wizardry. A truly expert Facebook agency will take the time to A/B test, and run your ads in front of different audiences and target markets to ensure OPTIMAL success and profitability over the long-term. Expecting instant success is not only unrealistic, but it is a surefire way to set yourself up for disappointment. Trust the process, and your team, and you will find the best success!
Well, there you have it. From our experience, if you make sure to apply each of these steps to your new Facebook campaign launch, you are very likely going to set yourself up for great success!
Have you ever had your Facebook ad account analyzed by an expert to see what's working, what's not and to advise you on the BEST next steps to take in order to optimize your campaign?
STOP trying to figure out Facebook ads on your own and get a FREE Facebook Ads Review today!