3 Types of Ad Copy That Convert

So, why does copywriting matter so much? And how do you know which type of copy to use in different scenarios? Obviously all Facebook users are not the same, so copy must be specifically geared towards your target audience. Every person has individual needs, wishes and pain points you are selling to; this is why you need more than one type of ad copy. Read on to find out the top three copy types and when to use them.
Testimonial Copy
One of the best ways to turn a prospect into a paying customer is through a convincing testimonial from a happy customer.

Short and Sweet; Copy For Short Attention Spans
It is no secret that our culture has record-breaking short attention spans (that are only getting shorter!). This is copy that is geared towards that busy Facebook user who is bound and determined to barely stop scrolling for anything.

Long-Form Copy
Though short-attention span users often won’t take the time to read through longer copy, that doesn’t mean it doesn’t have a place in the Facebook ad space! The truth is, there are some people who prefer longer copy and find a product more validated if they can learn more about it up front. User longer copy in your ad allows you to state your value right away and sell them immediately.

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