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If your copy isn’t clear enough or compelling enough, your ideal buyers simply won’t click through to the website and you’ll be stuck with a stagnant Facebook ad campaign with little or no consistent revenue. On the flipside, if your copy is crystal clear and quickly grabs the attention of your target audience, it can bring just the right amount of traffic to your site that will purchase from you and provide a high return.
So how do you create ad copy that will get your target audience to click and then buy your product on your website? Follow our copywriting guide that has been carefully crafted by Camille Tintle, a Facebook ad expert with over 7 years of expertise managing high-ROAS ecommerce campaigns!