Facebook Ads Manager Vs. Business Manager: What’s The Difference Anyway?
Updated: Jul 8
Professional Facebook advertising agencies love the fact that all of our client’s business profiles and ad accounts can be stored in one place. This makes our job much more streamlined. However, did you know that there are some major differences between Facebook Ads Manager and Business Manager? These are two types of accounts that offer different ways to use Facebook’s platform. We know this can get confusing for some, so today we want to dig in and clearly lay out what you should know about both. Let’s get started.
Facebook Ads Manager
Facebook Ads Manager is your #1 tool that allows you to create, manage, and review your Facebook ads. It’s different from Facebook Business Manager in that the Ads Manager is dedicated entirely to Facebook advertising. The Ad Manager allows you to create multiple ads, ad sets, and advertising campaigns for one or more Facebook business pages.
With that being said, you could basically say it’s essentially the “command center” for advertising on the Facebook platform. There are many things you can do within the Facebook Ads Manager such as:
Create and run ads on Instagram and Facebook
Set your budget limits
Analyze the performance of ads, ad sets, and campaigns;
Filter ads (by objective, different demographics, and ad delivery)
Target your custom audiences
Facebook Business Manager
Facebook Business Manager helps business owners keep their Facebook pages and advertising accounts organized. It also allows you to separate your personal Facebook accounts from your business accounts. This allows agencies to onboard new clients seamlessly, manage their clients reports, and assign roles for their team, all very securely and in one place.
To sum that up, businesses and agencies use the Business Manager to manage the following:
Perhaps the #1 benefit to the Business Manager is the security it provides. Data security is crucial for any business, especially in this tech-crazed age. With Facebook Business Manager, you get 100% control over who has access to your accounts, so you can eliminate any threats of unauthorized use.
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