How This Shopify Beauty Store Made 10x More Sales With Facebook Ads
Updated: 4 days ago
Successfully running a B2B Ecommerce Facebook campaign isn’t always straightforward– and scaling an online B2B Ecommerce business has an entire different set of complexities!
A Hybrid Approach
Our client, iLevel Lab, sells professional eyelash extensions supplies to lash technicians who offer lash extensions application as a service. Typically, B2B and Ecommerce are in separate categories. Because this campaign crosses both categories (selling online products to business owners), we had to get extra savvy and create a hybrid Facebook ad strategy, if you will. This allowed us to effectively reach the right customers for this unique business, allowing the business to sore in profitability in their first few months with us!
When we met this business, they were already having success with Facebook ads, but were struggling to scale their business without losing their positive ROAS (return on ad spend). Instead of staying frustrated and hindering their growth, they knew they needed to hire a pro who knew the ins and outs of the Facebook platform to take their campaign successfully and profitably to the next level.
How Did We Do It?
As mentioned above, our agency created an individualized hybrid campaign to ensure optimal success for this business. Some key aspects of our strategy include:
Using short videos to capture attention of business owners who don't know us yet.
Promoting individual products, making sure to focus on the best sellers.
Using dynamic product ads which are carousel ads that automatically populate with images from the site. These are able to be populated with sale items, best sellers, previously viewed products, etc.
Targeting loyal customers who've purchased previously.
Offering limited-time promotions with larger discounts to encourage larger orders.
The Proof Is In The Pudding
Prior to working with TDM, this client spent about $3k/month on Facebook ad spend. Now they’re spending upwards of $20,000/month WHILE remaining extremely profitable!
In the beginning, their ROAS was close to 8 and is now regularly remaining between 8.5-9. Because we are maintaining and even increasing ROAS, we are reaching more new customers and making more sales than ever.
Many businesses are content with maintaining a ROAS of 3-4. Check out this screenshot below showing that last year we averaged 8.65 ROAS from May to December. Wow! That’s not all, some months we averaged a ROAS over 10!
In addition, we recently analyzed the difference in the number of sales between January 2018 and January 2019 and the sales difference was approximately 1,300 sales. YES, you heard that correctly! 1,300 more sales came in the month of January in 2019 from Facebook ads than in the month of January in 2018. Again, ALL while maintaining a high ROAS and while continuing to scale even further!
Don’t be! We understand that scaling a campaign while maintaining a high ROAS is really difficult for most businesses. Businesses might see good to great results with their Facebook campaigns, so then they naturally want to spend more advertising dollars. However, as many have learned the hard way, most of the time, simply increasing ad spend doesn't always translate to more sales/profitability. There must be a specific strategy implemented carefully.
“Don’t Try This at Home”
If you have an advanced campaign such as the business studied here, it’s recommended that you don't attempt to scale on your own UNLESS you understand the Facebook algorithm and how it can affect your ad campaign (both positively and negatively). Unfortunately it’s not matter of “just increasing ad spend” without a plan and without carefully considering the algorithm. Working with someone who understands this is the key to scaling successfully!
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