My favorite audience tool in Facebook
Updated: Jul 8
Are you having a hard time narrowing in on your audience in ad manager or power editor? I feel ya. It can be quite difficult to get it just right.
The good news is, even when you’re struggling to figure it out while your ads are running, your pixel is gathering important data for future use. How? Once your website traffic, specific page traffic, past/current customers, lead ad engagement, or video engagement reaches at least 100 people and is tracked by Facebook, you can create something called a lookalike audience.
This is hands-down my favorite audience tool for Facebook ads! It helps cut through the clutter and zeros in on the type of people who actually are engaging with your ads. Lookalike means that Facebook analyzes the people engaging with the specific action you choose -- say, website subscribers -- and, with their fancy algorithm, finds people who are just like those website subscribers. When you combine that with your audience targeting, and sometimes on it’s own, you can really hit the jackpot!
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