As a business owner, you face big decisions on a near-constant basis. We get it. One of the biggest decisions that every successful business owner will have to face, is whether to use in-house marketing, or to outsource your Facebook marketing to a professional agency. Read on to learn what you MUST consider before making this big decision.
While having an in-house marketing manager handle your FB ads may seem like an economical choice, it comes with its drawbacks. Your marketing manager likely isn’t specialized in Facebook ads exclusively and is bound to be focused on several different marketing aspects of your business at any given time. Oftentimes, it works well to start your Facebook advertising in-house, but many businesses reach a limit where the business has grown so exponentially, that outsourcing it to the experts makes the most sense.
Additionally, in order to replicate all that a FB ads agency can do, you will likely need to hire at least three individual roles: a marketing manager, graphic designer, and digital marketer. All of these annual salaries will end up far outweighing the cost of hiring an agency that covers all of those bases at once.
Similarly, the question may also rise with whether consulting with an expert in order for you to learn how to manage the FB ads yourself is the best route. While this can work and may help you understand the Facebook platform better, it is not recommended as a long-term option, as it will likely end up costing more money in the long-run. Consulting is expensive (usually in the ballpark of $250/hour) and it takes experts years of experience to understand how to use the platform in the best way. While it’s true that you can learn different aspects of FB ad management from consulting, it takes a long time to become an expert with the platform. In addition, you won’t be able to implement what you learn as quickly as your consultant can, or in the exact same way.
Expert Facebook ads agencies specialize exclusively in Facebook ads and don’t offer any other services. People who work at an ad agency live and breathe Facebook advertising. As a result, they understand every nuance, all off the different ad policies and algorithms, overall best strategies for ANY niche and most importantly, how to get you the BEST results. It may seem pricier to outsource to an agency at first, and scary to give an agency control of the campaign, but you’ll make more money in the long run when outsourcing to the pros. Greater results = more money in YOUR pocket; a win-win for everyone.
Have you ever had your Facebook ad account analyzed by an expert to see what's working, what's not and to advise you on the BEST next steps to take in order to optimize your campaign?
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